MDG Creative Studio · Art Director
Kaolack, Senegal · --:--
THE ELITE STANDS OUT.
Design & art direction. 7 years, 50 artists and brands, 9 countries.
Trusted by ISS 814, One Lyrical, Dopeboy DMG, Omzo Beatz, VJ and 50+ artists.
The work,seven years of standards.
14 covers, 28 visuals, 11 videos, 3 websites: a selection from 500+ delivered projects. The rest is on Behance and Instagram.
Cover art
14 covers
In PhaseGun Silent
BideewMgeey
Bideew (Deluxe)Mgeey
Road to Roots 2 : X-FilesDopeboy DMG
Bonus TracksISS 814 · Cœurs Brisés OST
MériteKey Em Ti · Album
TopboyCab
Good VibesOuse Zik Buzz
New Wave (From DKR)Oothentik Zeus
Before The ProjectThieuk
Rest After WorkGideon
Bal PoussièreDJ Dysfunkshunal & artists
Ghetto StarMozbi
Prince de la VilleOKG
Visuals
28 visuals
Stade de Haere MbaraMozbi · Concert poster
Norway vs SenegalSports key visual
Ibrahim MbayeRim Light Study · Before / After
France vs SenegalSports key visual
Senegal vs Saudi ArabiaSports key visual
USA vs SenegalSports key visual
SteadinessSenegal vs Morocco
Match DaySadio Mané · Senegal vs Morocco
FalilouEditorial · Edit 01 · Ivy League
Next MatchKalidou Koulibaly · Mali vs Senegal
GamedayMané, Gueye, Sarr · Senegal vs Sudan
Game DayKoulibaly, Jakobs, Jackson · Senegal vs Gambia
SambaPeuzzi
BicraveISS 814
Dopeboy DMGAtmospheric
VJLe Nouveau Standard
Abdou Diallo#22 · Senegal
HakillArt direction
Lions of SenegalKoulibaly, Dia, Jakobs
ISS 814A Film
One LyricalPa Pa
Mist CashJ24
NIXFight Club
NunezSans Niom
Omzo BeatzArt direction
One LyricalUnauthorized Biography
Target DownIvar The Boneless · Blast Spring Final
ArgentinaMessi #10
The web too,from A to going live.
Designed and coded here, from wireframe to launch. Each one has its case study.
01Baobabs Basket ClubBasketball club · Dakar. News, roster, media, shop, tryouts and ticketing.See the case study →
02Sokan BusinessInternational logistics · Dakar. Corridors, volume calculator, Incoterms, shipment tracking.See the case study →
03MDG Creative StudioThe one you are reading. Work by discipline, studio, method, pricing and contact.See the case study →
Kaolack, Senegal
More demandingthan productive.
Mouhamed Al Amine Diawara, also known as MDG. A messy perfectionist, never fully satisfied with a single project.
As a kid I was already filling notebooks in pencil. Hooked on tech, games and sound, I made my first posters on a phone, then Photoshop right after high school, and never let it go. The turning point was my cover for Dopeboy DMG (Road to Roots 2), reshared by Dip Doundou Guiss, Samba Peuzzi, Bm Jaay and ISS 814. ISS wrote to me right after, and that is when I took it seriously. Since then I have stopped counting with ISS 814; same with Omzo Beatz, One Lyrical and quite a few others. Names known here, others abroad. Every project starts from who you are, not from a template.
- 2018
- High school graduation marks the start. First posters on a phone, then Photoshop.
- 2019
- I give a name to what was until then a practice: MDG Creative Studio.
- 2020
- The real turning point: the cover of Road to Roots 2 for Dopeboy DMG. ISS 814 writes to me right after, Bicrave drops on December 30.
- 2021
- The 808’s God for Omzo Beatz, with © 2021 MDG DESIGN in the credits.
- 2026
- Over 50 artists, a few hundred projects, 9 countries.
They trusted mewith their image.
From the Kaolack scene to the world. One image for every sound.
“Someone I work with a lot. He is super reliable, super hardworking and really good. »
And also: Oothentik Zeus, Gun Silent Beatz, Dopeboy DMG, Mgeey, Gideon, Ouse Zik Buzz, Thieuk, One Lyrical, Omzo Beatz, Mozbi, Zou Dollar, Gaston Bandimic, Key Em Ti, Trencch Kidd, Abdoubeatzz, Cab, Damnibra, Chefyersa, D. Faye, Kyusei, Zed SK, King Takha, Alone, Rich Waneh, Franck Baller’Z.
What I do,from start to finish.
Eight disciplines, one hand. Pick one: from the logo to the stage, nothing clashes.
Cover artEP / albumPress kitStreaming
Music art direction
The image that extends the sound. A complete visual world, shaped before the first play.
- Cover art for single, EP or album
- Full art direction (concept, moodboard, palette)
- Social media adaptations (story, square, banner)
- Visual press kit for booking and media
- Streaming-optimized formats (Spotify, Apple Music, Deezer)
LogoUniverseVariations
Artist identity
A name, a signature. The identity that keeps you recognizable from one release to the next.
- Art direction research & moodboard
- Logo design (main, secondary & favicon variants)
- Complete brand guidelines (colors, typography, spacing)
- Multi-format mockups (realistic renderings)
- Files delivered in all formats (SVG, PNG, PDF)
Logo revealReelsAfter Effects
Motion design
Motion holds the eye as everything scrolls. Animated logos, reels, transitions.
- Animated logo reveal (After Effects)
- Intros and outros for YouTube / Twitch videos
- Animated Stories and Reels for Instagram
- Transitions and overlays for edits
- Multi-format export (MP4, GIF, WebM)
UI / UXLandingResponsive
Web design
The site where everything comes together. Designed and coded to measure, built to convert as much as to impress.
- Complete UI/UX design (wireframe to final mockup)
- HTML / CSS / JS optimized development
- Responsive design (mobile, tablet, desktop)
- Speed and basic SEO optimization
- Deployment and launch included
PosterFlyerPrepress
Editorial & print design
What you can touch leaves a different mark. Posters, programs, booklets: print with character that holds up in production.
- Design of event posters and flyers
- Programs and booklets (concert, festival, expo)
- Independent magazines and zines
- Prepress follow-up and print file validation
- Formats for offset and digital
InstagramCarouselTikTok
Social media content
A consistent presence isn't improvised. Templates and visuals that hold a strong line across all your channels, so every post looks like you.
- Custom Instagram templates (posts, stories, carousels)
- Educational or promotional carousels
- Visuals for campaigns and releases
- Style guides for publishing on your own
- Formats for TikTok, X, Facebook
TextileGoodiesScreen printing
Merchandising
Your identity, worn by your fans. Apparel and merch visuals with real edge, from concept to production-ready file.
- Merch concept and art direction
- Visuals for t-shirts, hoodies, tote bags, caps
- Adapted to print techniques (screen printing, DTF, embroidery)
- Realistic mockups for selling
- Files ready for the workshop
StageSignageStand
Stage design & events
Identity that takes over the space. Stage design, signage and stands, to turn an event into a real experience.
- Stage design and backdrop
- Signage and wayfinding for festival / event
- Booths and exhibition spaces
- Projection mapping and LED supports (concept)
- Art direction of the event
How I work, chapter by chapter.
From the first conversation to delivery. A clear commitment at every step, never a surprise on the invoice.
World, references, constraints. Everything is framed before the first stroke.
50% deposit before startingMoodboard, palette, typography. The direction is laid out and approved before production.
1 direction revision includedThe tool adapts to what the project needs. An intermediate preview always comes before the final.
Deadline met, alwaysHigh resolution, every format. Plus direct access that stays open after delivery.
Balance on delivery- 50 % deposit
- 3 revisions included
- Deadline announced
- Balance on delivery
Understand light in 3D.
Rim light, cross-light, Fresnel. 7 interactive lessons, no sign-up.
Shall we makesomething?
Brand identity, cover art, motion, web design, print. Write to me, I reply within 24h.
I take a limited number of projects at a time, to keep this level of standards on each one.
Write to me on WhatsApp+221 76 377 22 08 · quick reply →Frequently asked questions
01How does payment work?
50% deposit before starting, the rest on delivery. I accept Wave, Orange Money, Free Money and bank transfers. Outside Senegal: PayPal or IBAN transfer.
02What are the turnaround times?
Single cover: 2 to 4 days. EP / mixtape: 5 to 10 days. Full album: 10 to 21 days. Rush under 48h: +30%. Under 24h: +50% (subject to availability). The clock starts when the deposit and the approved brief are received.
03Do you work outside Senegal?
Yes. Mali, Ivory Coast, Cameroon, France and beyond. Everything happens remotely via WhatsApp, email or call. Distance has never slowed a project down.
04Who owns the files?
Once the balance is paid, you are the sole owner of the final visuals and you use them freely. The source files remain my property ; they can be handed over on request, as an option. I keep the right to show the project in my portfolio.
05How many revisions are included?
3 revisions included per project. Beyond that: billed by time (min 5 000 XOF). A revision is a targeted adjustment, not a full change of concept.
06Do you work from references?
Absolutely, it is even recommended. Share your favourite covers, moods, artists. I draw from them without copying. The goal: that it looks like you, not like someone else.
07Why not a 5 000 F designer from social media?
At 5 000 F you pay for an image. Here you pay for a direction. Someone who reads your project, understands your world and builds an identity that makes you recognisable. The difference shows the day your cover sits next to 50 others, and yours is the one people remember.
08What if I don't know exactly what I want?
That is actually the best time to talk to me. My work starts by clarifying your intention. You arrive with a blurry direction, we leave with a clear stance. No need for a perfect brief, just your project.